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Brand Terms


Accepting the Terms


The following text is our Terms of Use, also referred to as “Terms” for short.

The Terms are a legally binding contract between you (this includes the clothing brand that you represent) and Conclo AB.

The Terms set out your rights and obligations when using all Conclo services, including the Conclo mobile application (“App” for short), the Conclo Partner Portal (“Portal” for short) and other services that may be created by Conclo AB in the future.

Throughout the Terms, “Conclo”, “We” and “Us” will be used to refer to Conclo AB (registered in Sweden, registration number 559267-9152) and all Conclo services specified above.


Your Account


You will need to create an account with Conclo in order to use our services. The following are our policies relating to your account:

  1. You must be 18 years or older to use our services. You are responsible for any and all activity on your account by a minor.

  2. Let’s be honest. Ensure that all the information you provide to Us or others when using Conclo is accurate to the best of your knowledge. To provide false information or to impersonate another person or company is prohibited.

  3. You’re responsible for your account, including any account activity, and for keeping your account secure.


Your Content


The information and media you add to or upload to Conclo, including any images, names, type of information, etc, will be referred to as “Your Content.”

  1. Your Content is your sole responsibility. You agree to ensure that you have the rights to all Your Content and that you are not violating any third party rights by uploading it to Conclo. Conclo does not take any responsibility for the content that is uploaded to Conclo by you or any other party. However, if content that you have legal rights to has been uploaded to Conclo by someone else without your permission and you would like to have it removed, please send an email to

  2. This is an obvious one, but some types of content are not allowed on Conclo, This includes any content that is threatening, slanderous, obscene, discriminatory, abusive, vulgar, otherwise offensive or violates any of Conclo’s Terms or other policies. You also agree that any content you upload to Conclo is not misleading or false as well as that you do not use Conclo in a fraudulent or deceptive manner.

  3. We do not claim ownership of Your Content when you upload it to Conclo. However, we have permission to use Your Content in order to help Conclo function and grow. This is so that we can use Your Content to promote Conclo and your store on the platform.


Examples of when this could be the case:

  • You have launched a new collection on Conclo and we would like to share this with our social media followers. We use some photos of your products in a post on Conclo’s Instagram account and link your store.

  • You have written a product description in English and we can translate it into other languages for customers who do not speak English.

  • We write a blog post about our favourite summer pieces. One of your garments is on the list so we include a photo of it and refer to your brand.

In legal terms:

You agree that by uploading Your Content, you grant Conclo a non-exclusive, worldwide, royalty-free, irrevocable, sub-licensable, perpetual license to use, display, edit, modify, reproduce, distribute, store, and prepare derivative works of Your Content. This allows us to provide the Services and to promote Conclo, your Conclo store, in any formats and through any channels, including across any Conclo services, our partners, or third-party website or advertising medium. You agree not to assert any moral rights or rights of publicity against us for using Your Content. You also recognise our legitimate interest in using it, in accordance with the scope of this license, to the extent Your Content contains any personal information.


Your Use of Our Services


We grant you a limited, non-exclusive, non-transferable and revocable right to use the Conclo services, subject to you following the Terms, especially the following:

  1. Don’t break the law. By agreeing to the Terms you are agreeing not to use Conclo in ways that violate any laws, including any local, state, federal and international laws that may apply to you.

  2. Pay your fees. You are responsible for paying any potential costs that you owe to Us or customers incurred through the use of Conclo. You are also responsible for paying and/or collecting any applicable taxes, VAT or similar in relation to any purchases or sales that you make through Conclo.

  3. Fulfill your obligations. You are responsible for fulfilling all valid orders, returns and to respond to any customer enquiries in a timely manner.

  4. Don’t try to harm Us. You agree to not disrupt or interfere with any Conclo services or steal anything from Us. This includes distributing a virus or attempting to obtain our source code.


The Conclo Criteria


The following relates to how Conclo decides, communicates, and evaluates your sustainability and ethics. Our Conclo Criteria are Water Preservation, Anti-Pollution, Circularity, Transparency, Fair Labour, and Animal Welfare. These are defined as follows:


Water Preservation

The amount of water required during the production of clothing is significantly below industry average.



Strategies are employed to significantly reduce both post-consumer material waste and material waste created during production.



The use of chemicals that are harmful to people and the environment is minimal and chemicals are stopped from leaching into nature during production.



Information that allows consumers to trace back their garment through the supply chain, such as suppliers and sourcing locations, is made available to consumers.


Fair Labour

The people who are employed across the supply chain are treated with respect, have basic rights, are given living wages and are not exposed to harmful working conditions.


Animal Welfare

No harm is done to any animals throughout the supply chain.

  1. All information that you provide in regards to fulfilling the Conclo Criteria must be accurate and up to date to the best of your knowledge. You can update this information by contacting Us.

  2. We reserve the right to remove, add, or change the Conclo Criteria, their definitions and requirements for fulfillment at any point. We will make every effort to inform you of any major changes.

  3. We reserve the right to assign you a criteria or withdraw a criteria assignment at any point. We try to be as fair as possible with our assignment but continue to learn as we go along. We also want to make it clear that you are not considered an unsustainable or unethical brand simply because you do not fulfill all of the Conclo Criteria.

  4. We require you to fulfill a minimum of two of the Conclo Criteria to sell on Conclo. If we decide that you do not fulfill at least two of these criteria, we reserve the right to restrict you from selling on Conclo or to remove you from selling on Conclo if you are already on the platform. If We are planning on removing you from the platform for this reason We will in most cases contact you about this well in advance, unless we perceive ourselves to have a valid reason not to contact you.

  5. Talk to Us. If you think that we have made a mistake in our Conclo Criteria assignment, please do let Us know. We are always happy to have a discussion about this. Furthermore, if you aim to develop your brand to fulfill more of the Conclo Criteria than are already assigned to you, we are happy to help you do so in any way that we can.


Product Promotions


Since Conclo is a social network in addition to a marketplace, the visibility of products on the platform will depend largely on user behaviour. Conclo’s algorithms are designed to promote products and brands that We expect to be popular among our users, determined by factors such as how many times an item has been saved or added to a wardrobe, the follower count and relative engagement of users that have saved or shared products.

What products are most readily visible to Users may also temporarily be influenced manually by Conclo if We see the need to promote certain products or brands in order for Conclo to function and grow.

By agreeing to these Terms you accept that some products and brands may be more visible or more promoted than others.


The Fees


By agreeing to the Terms you agree that Conclo will deduct the following fees for the use of Conclo:

  1. When one or more of your products is sold via Conclo, We automatically deduct 8% of the total price of the product or products sold (referred to as “Commission”).The sales price equals the total price that a customer paid for your product or products, including VAT but not including the cost of shipping. Note that the Commission is subject to change at Conclo’s discretion. If we intend to change the Commission, we will notify you at least 30 days in advance of the changes coming into effect using the contact details that you provide Us with at sign up. This is to give you a chance to terminate your account with Us, would you not be willing to accept the changes to our Commission

  2. We use Stripe, Inc. ( and Wise Payments Ltd ( to handle all payment processing on Conclo. In effect, Stripe and Wise will deduct service and card fees from you when using Conclo. These may include an active account fee, card processing fees, and payment processing fees. Up-to-date fees can be found at and Note that Stripe and Wise may deduct fees based on the entire payment amount transferred, including the cost of shipping. Stripe’s and Wis's pricing may change across currencies and time. Although We aim to update you about any changes to Stripe’s or Wise's pricing, you agree that Conclo is not liable for any changes to their pricing or terms, any effects of these changes or for communicating these with you.




  1. If a customer requests a return, the customer is instructed to follow your stated returns procedure via the App. When you have received and accepted the return, we are either automatically informed via your API integration, or you inform us manually. In the case of a valid return, We will refund the Commission we charged for the purchase. You are liable to refund the remaining price paid for the returned product.

  2. For our credit system to work, a return of an order will not be considered valid if the return is requested more than 30 days after a customer has received the order. If you choose to process an invalid return, you will be responsible for refunding the entire amount paid for the returned order including the Commission.

  3. Conclo reserves the right to refrain from refunding the Commission charged for a returned product (in which case you are liable for refunding the total price of the returned product) in certain scenarios:

  • Products are regularly returned for reasons that are clearly the fault of you, the brand. This includes but is not limited to situations in which the product sizing information is inaccurate, product information or photos of a product do not accurately reflect the physical product, or the product received by the customer differs significantly from the product ordered.

  • Products are regularly returned because they are defective at receipt.

  • Refunds are regularly processed because stock levels are inaccurately reported to Conclo. The information presented to the User may for example suggest that a product is in stock when it is in fact sold out.




We would obviously be sad to see you go, but know that you have the right to terminate your account with Conclo at any point by contacting Us using the contact details listed below. Conclo also reserves the right to terminate or suspend your account and your access to Conclo at our own discretion, would we deem this appropriate.

If you or Conclo terminate your account, you may lose information or content associated with your account. However, note that termination will not affect the availability of some parts of Your Content that you uploaded to Conclo before terminating your account. You are also obliged to pay any outstanding fees that you may owe Conclo or a customer acquired through Conclo even if your account is terminated.

The Terms will remain in effect even after your access to Conclo is terminated or your use of Conclo ends.


Limitation of Liability (Essentially what you cannot blame us for)


  1. The content that you access. While using Conclo you may come across content that you find inappropriate or offensive. Although we try our best to make sure this does not happen, we take no responsibility for the content that is uploaded to Conclo, including any copyright compliance, legality, or decency of content. By agreeing to our Terms, you release us from all liability relating to that content.

  2. People you interact with, whether online, on Conclo or in person as a consequence of using Conclo. You release us from any liability relating to these interactions.

  3. Third-Party Services. Conclo may include links to third-party websites or services that we do not control (such as social networking sites). You may also need a third-party product or service in order to use Conclo (such as a mobile phone or a laptop). When using such third-party services or products you do so at your own risk. Conclo is not responsible for or affiliated with such third parties.




We’re trying our very best to provide you with amazing services, but we are not infallible. By agreeing to these Terms, you understand that our services are provided without any kind of warranty. This includes any warranty relating to:

  1. the use, misuse or inability to use Conclo;

  2. use of or reliance on any content accessed on Conclo;

  3. loss of profits, sales, revenues, anticipated savings;

  4. opportunities, goodwill, reputation, or interruptions; or

  5. any indirect or consequential damage or loss.


Changes to the Terms


Conclo reserves the right to suspend or change any of the Conclo services at any time, for any reason. If We are to change or suspend any of the Conclo services, We will notify you at least 30 days before changes or suspension will come into effect via the Dashboard, App or the contact email that you have specified when signing up to Conclo. We are not liable to you for any potential effects changes or suspension of our services may have.

But we are nice people. We will generally keep you informed about any changes that we perceive to have an effect on you, unless we have legal or regulatory reasons that prevent us from doing so.

We may update the Terms now and then. If We do change the Terms at any point, We will contact you at least 30 days in advance of the changes being effective. We will notify you of these changes via the Portal, App or the contact email that you provide us with when signing up to Conclo.


Some Final Points


The Terms supersede any other or previous agreements you may or may not have had with Conclo and any of our founders, employees or affiliated partners.

If you have any questions about the Terms, please send an email to

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